Advertising
You can have the most amazing dental clinic in the world, if nobody knows about it, nobody will come to you. You might have the greatest doctors on earth, if they are not visible online, you might have empty seats.
Usually, before convincing people to come to your clinic, you need to address a few prior barriers:
Maybe they don't care about their dental problems.
Maybe they are afraid of the dentist, or they are afraid of the diagnostic.
Maybe they are afraid of pain and the consequences of the treatment.
Maybe they don't know there is a solution for their problem.
Maybe they just don't trust doctors.
Our advertising approach is meant to address all those barriers.
We define the most relevant patients avatars for your clinic.
We prepare the most appropriate messages, texts and creatives to talk to every particular avatar and his/her pain points and barriers.
We help people know, like and trust you and your clinic.
Our advertising channels include:
Facebook and Instagram Ads
Messenger Ads
TikTok Ads
Google Ads
YouTube Ads
Some more info
Why use Facebook to grow your clinic?
If you want to communicate to your public, you need to go where they are — and that’s Facebook.
No matter what you may hear, Facebook is still the most used social media platform in the world. And it’s still the most effective platform to advertise on, both in results and costs. If it wasn’t, I wouldn’t be here writing this right now.
You see, no matter what happens, Facebook keeps growing.
And that’s why we still use it. Along with every other agency worth their salt.
But why is Facebook so effective? Two reasons: its knowledge and its algorithm. The new Andromeda algorithm allows you to target the patients you want by matching your avatar information with the AI knowledge of facebook about their audience.
Instagram is a social media platform especially created for visual content.
What? Your dental clinic brags for making people smile confidently? I hope you do not ask me why you should promote on Instagram.
Also, Instagram, as part of Meta, benefits of all the advanced technology and algorithm of the social media giant.
Frequently Asked Questions
Do you have experience running ads for dental clinics?
We only work with dental clinics. For the last 25 years we have done business exclusively with doctors, clinics, hospitals and pharmacies. We are doctors ourselves, with strong marketing, sales and business background. We ran ads for tens of dental clinics and we generated thousands of leads and thousands of patients along the years.
How do you choose the right audience?
For Facebook, Instagram and TikTok we use their own algorithm to select the right audiences. We also build custom audiences based on the interactions people have with your brand and based on your current and future customer list.
Google and Youtube ads are different animals. From keywords to creatives, audience signals and retargeting, all the tools are meant to help the most appropriate people find your clinic.
What keywords are selected for a dental service?
First of all, we perform a deep research to find out what people are looking for online, when it comes to topics related to your dental service. We use several smart tools which allow us to find yours and your competitors' most used search terms, both direct, related and long tail keywords.
What if those keywords do not work for my clinic?
Google Analytics is our best friend in this case. We need to be sure Google Analytics is correctly installed on your website and also it is correctly connected with your Google Ads account.
If we have that in place, we need to establish the right campaign objectives and to track results for every keyword. Every week we do our analysis and decide the four actions: what to keep, what to eliminate, what to increase, what to add.
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